SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by …

5 futuristic advertising channels and the first rule of advertising dynamics

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in …

Google Search lets readers find e-books at their local libraries

Google just made it easier for readers to find an e-book at their local library. Per the following tweet from Google, mobile search results for a book now include a “Borrow e-book” option under the “Get Book” section. Calling all …

For Staples, it’s no longer just about office supplies

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s certainly about the products, Senior Director for Customer Analytics Mark Pickett told me recently, but it’s …

Gab.ai sues Google after removal from Play store for hate-speech violations

Described as a “digital safe space for the far right” or the “alt-right’s very own Twitter,” social site Gab.ai is suing Google parent Alphabet for alleged violations of antitrust law. The company filed its suit after its Android app was …

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they …

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep …

Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and …

IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul …

Competitive analysis: Making your auction insights work for you

Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all …