YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices …

Facebook will measure how its ads compare against, complement TV campaigns

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, …

SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around …

Social media ad fatigue: How to combat it without spending all day making new creatives

Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by …

3 ways to improve link equity distribution and capture missed opportunities

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. …

Google is making strides with Google My Business 

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels …

SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around …

Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs

Facebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will now recognize when people are talking about going to see a movie and present a button to buy …

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the …

Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner program in January 2017 with seven companies validated as Snapchat ad-creation specialists, Snapchat has added 14 more firms to the list. …